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World Breastfeeding Week 2014

“Breastfeeding: A Winning Goal – For Life!"


In the global context, the 2014 theme, developed by the World Alliance for Breastfeeding Action (WABA), highlights the framework of the Millennium Development Goals (MDGs) for protecting, promoting and supporting breastfeeding. The MDGs were developed by the United Nations and other global partners with the goal of reducing extreme poverty and providing people lives of dignity in every nation by 2015.

ILCA’s 2014 World Breastfeeding Week Action Kit also focuses on goals, emphasizing the individual breastfeeding goals of mothers and the importance of support to help them succeed. 

Breastfeeding is a ‘team’ process: mother and babies form the core of the team, with family, friends, and others serving as team members, coaches, cheerleaders, and fans. Mothers have goals for breastfeeding and need the help and support of the whole team to achieve those goals. As with a sports game, there can be small successes and setbacks through the course of a family’s breastfeeding experience, though striving all the time to win. The 2014 World Breastfeeding Week theme, “Breastfeeding: A Winning Goal – For Life!” celebrates the team effort needed to make breastfeeding easier.

This year’s theme also recognizes that there can be many teams supporting breastfeeding, including healthcare clinics, birthing facilities, child care providers, and employers. Uniting the efforts of all of these teams across the local or regional landscape to form Team Breastfeed can help everyone succeed with their goals.

ILCA has many great items to help you celebrate. The Action Kit is loaded with reproducible checklists for mothers, flyers for various teammates / supporters, action ideas and more!  And we have downloadable items to help you celebrate as well as a great new array of promotional products to use as giveaways to mothers and babies, prizes for staff and decorations for your event. 

Free downloads:

ILCA Members, log in to Members Only and see the additional World Breastfeeding Week downloads for members, accessed through the Member Resources page located under the Members Only tab.

2014 Promotional Products available from the ILCA Store:

Lapel pin
Lapel Pin


Retractable Bagde Holder
Retractable ID Badge Holder


Baby Bib


Chipboard Button
Laminated Chipboard Button




Water Bottle
Collapsible Water Bottle


Mylar and Latex Balloons





For more details about the Action Kit and related promotional products or to place an order, please visit the World Breastfeeding Week section of the ILCA Store or download our promotional flyer.

For more information on the MDGs and global mobilization for 2015 and beyond, download WABA’s 2014 World Breastfeeding Week Action Folder at

You may also want to see how people have celebrated in the past to help you make your plans.


ILCA wishes to express gratitude to the World Alliance for Breastfeeding Action (WABA) for allowing us to adapt their logo for our 2014 World Breastfeeding Week materials.