World Breastfeeding Week

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NOW TAKING ORDERS!

World Breastfeeding Week 2010

Breastfeeding: Just 10 Steps
The Baby-Friendly Way

ILCA is now accepting orders for the 2010 World Breastfeeding Week Kit and our exciting NEW promotional items! We are putting the final touches on the kit and it should be available to ship in early June.

This year’s kit focuses on the steps to breastfeeding success outlined in the Baby-Friendly™ Hospital Initiative, including the rationale for and strategies for implementing The Ten Steps to Successful Breastfeeding. ILCA reminds everyone that there are also important steps that can be taken by other groups, including public health agencies, private clinics, employers, families, and the community at large to help mothers reach their breastfeeding goals.

The theme is perfect for hospitals, WIC agencies, public health programs, private clinics, and community celebrations, and ILCA has assembled a comprehensive spread of materials and promotional items to help you plan an exciting and effective program that can make a difference in the care new families receive.

ILCA’s popular World Breastfeeding Week Kit is bigger and better than ever, with many new and useful tools that are low cost and easy to implement. The Kit includes many useful colorful resources, most of which can be reproduced.

The 2010 Kit Contains:

Background information on the theme (full of research citations!)
“Ten Steps to a Breastfeeding-Friendly WIC Clinic”
Clinic waiting room sign
Full color reproducible pamphlets for mothers, dads, and grandparents
“Ten Little Toes” to help new mothers know what to look for in selecting a hospital that will support them with breastfeeding
Pamphlet for healthcare providers
Summary of Strategies for Implementing The Ten Steps to Successful Breastfeeding
Action ideas for ways to approach local hospitals and health care providers to promote WBW using this year’s theme
Display and bulletin board ideas
Public awareness tools (Media Relations Guide, proclamation, and press release)
Reproducible certificates, bookmark, and table tent
Colorful 11x17-inch poster

NEW: Supplemental Language Packets with more translated items than ever!

This year ILCA is excited to offer more World Breastfeeding Week items in Spanish than ever! And for the first time, items have been translated into French as well! These pieces are available in Supplemental Spanish and French packets, purchased separately from the World Breastfeeding Week Kit so that you can purchase only the languages you need. Each Spanish Supplemental Packet and each French Supplemental Packet contains:

*Color reproducible pamphlest for mothers, fathers and
grandparents
*We welcome breastfeeding sign
*One 11x17-inch color poster

NEW for 2010: Brand New WBW Promotional Items

Infant socks
Nylon sling bag
Measuring tape for hospitals or clinics, or as give-aways to new mothers
Footprint-shaped buttons for staff
Pens with 6 different positive messages about breastfeeding for healthcare providers
Door knob hangers
Posters in English, French and Spanish
Mylar and latex balloons

Infant Socks	Nylon sling bag
Measuring tape for hospitals or clinics, or as give-aways to new mothers	Footprint-shaped buttons for staff
Pens with 6 different positive messages about breastfeeding for healthcare providers	Door knob hangers (front and back)
Posters in English, French and Spanish	Mylar and latex balloons

Don’t forget to check out the brand new items in the ILCA Bookstore that augment this year’s theme for your educational events!

Book: Altering Hospital Maternity Culture: Current Evidence for the Ten Steps to Successful Breastfeeding by Sue Cox
DVD: Skin to Skin in the First Hour After Birth: Practical Advice for Staff after Vaginal and Cesarean Birth by Healthy Children Project
DVD: Baby-Led Breastfeeding: The Mother-Baby Dance by Christina Smillie (now available in 7 languages on the same video!)
Book: Continuity of Care in Breastfeeding: Best Practices in the Maternity Setting by Karin Cadwell and Cindy Turner-Maffei
DVD: Biological Nurturing: Laid-Back Breastfeeding by Suzanne Colson
DVD: Breastfeeding Best Practice: Teaching Latch and Early Management by InJoy
Book: Impact of Birthing Practices on Breastfeeding by Linda Smith

Visit the World Breastfeeding Week section of the Bookstore to see all that ILCA has to offer to help you plan a successful celebration.

As always, ILCA Members will receive a discount on the kit. Be sure to login using your Member ID to receive your discount!

ILCA Members will also have access to free downloadable materials on the ILCA website, including a PowerPoint presentation, cake art, an E-card and footprint art. Watch for the downloadable items to be available in mid-June. To access the free downloadable materials, once you are logged in, use the Members Only dropdown menu to go to “Promotional Materials”.

World Breastfeeding Week Promotional Items always sell out fast, so place YOUR order online today!

Prefer to mail or fax your order? Click here to download the World Breastfeeding Week Promotional Order Form.

If you have ideas of materials you would find especially helpful in your WBW celebration, please let us know! ILCA works to improve the kit each year based on YOUR suggestions! Contact ILCA at: info@ilca.org or phone the office at: 1-888-ILCA-IS-U (1-888-452-2478).

Check Out Activities from the 2009 Celebration

World Breastfeeding Week 2009
Breastfeeding: A Vital Emergency Response.
Are you ready?

Kennedy Health System of Washington Township, of Southern New Jersey puts in an olympic effort to support 2008 WBW’s ‘Going for the Gold.‘ Everyone Wins When Babies Breastfeed!

View photos from 2009 WBW Celebrations around the world!
(Large file: Please allow time for download.)

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