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Copy and paste from our sample below to create your own press
release.
Press Release for IBCLC Day 2004
LACTATION CONSULTANTS WORLDWIDE CELEBRATE
MARCH 3, 2004
Local Events and Informational Sessions Mark International
Board Certified Lactation Consultant Day
[CITY], [DATE] --Lactation Consultants worldwide will
celebrate International Board Certified Lactation Consultant
Day on March 3, 2004. IBCLC Day is an annual activity of the
International Lactation Consultant Association. Local
International Board Certified Lactation Consultants will be at
[insert location] from [insert hours] hosting events and
informational sessions promoting breastfeeding.
"Breastfeeding is the natural, species-specific way to feed
and nurture our children," says [insert name], a [insert
city]-based International Board Certified Lactation
Consultant. "Breastfeeding benefits all members of the family
by protecting the mother and infant from illness and numerous
types of cancer. It decreases medical costs and lost time from
work, and enhances brain development for children."
The schedule of local events will include:
[insert info and correct time]
About Lactation Consultants
International Board Certified Lactation Consultants (IBCLCs)
are trained health care providers who meet specific education
requirements and pass rigorous exams. They possess the
specialized skills and knowledge to assist infants and mothers
with breastfeeding. These highly skilled providers focus on
both pre and post-natal care, and provide information for
families to make educated decisions. Presently, there are
approximately 12,000 Internationally Board Certified Lactation
Consultants worldwide. They are found in hospitals,
physician's offices, healthcare centers, public health,
private practice, and governmental organizations. For a
directory of IBCLCs or for more information, visit
www.ilca.org.
What IBCLCs Do
IBCLCs teach the "how-to"s of breastfeeding and offer
reassurance that breastfeeding is going well. They help
mothers and babies overcome difficulties such as nipple or
breast pain, latch-on difficulties, flat or inverted nipples,
low milk supply, slow weight gain, or a colicky baby. IBCLCs
assist mothers with breastfeeding a preterm baby,
breastfeeding multiples, relactation and adoptive
breastfeeding, breastfeeding and return to employment outside
the house, pumping and storing breastmilk, and breastfeeding
babies with special needs. IBCLCs are in a unique position to
advocate for the mother and baby with other health care
professionals involved with their care.
About ILCA
The International Lactation Consultant Association (ILCA) is
the professional organization for current and aspiring
International Board Certified Lactation Consultants. The
mission of ILCA is to advance the profession of lactation
consultancy worldwide. ILCA provides members with numerous
resources and professional development opportunities that
enhance their ability to provide optimal care to breastfeeding
families. For more information about ILCA, visit the website
at www.ilca.org, or contact the ILCA Office at (919) 861-5577.
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MEDIA CONTACT: [NAME], [PHONE], E-mail: [EMAIL]
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