The World Alliance for Breastfeeding Action (WABA) designates WBW as August 1-7 each year. In some places, national or local Breastfeeding Weeks are celebrated at other times such as during the month of October. The theme for 2003 was "Breastfeeding in a Globalized World".

This year's theme is "Exclusive Breastfeeding: The Gold Standard - safe, sound and sustainable." Watch for ILCA's 2004 World Breastfeeding Week Kit... a complete guide to help you plan your community World Breastfeeding Week activities!

For more information about this year's theme, visit the WABA Website.

Free Downloads
The Media Relations Guide in this year's WBW kit is available as a free download. The Media Guide includes:
An overview of media relations
Guidelines for submitting articles and press releases
Tips to build media excitement
Deadlines and coverage requests for various media outlets and much more

Use the Guide to spread the word about IBCLC Day!

Reports From 2003 WBW Celebrations