The theme for 2006 was "Code
Watch: 25 Years of Protecting Breastfeeding." This 2006
theme provides an opportunity to celebrate the progress that
has been made worldwide over the last several decades to
protect and promote breastfeeding. It also serves to remind us
that we each play a part in creating a positive environment in
which mothers receive the support they need to breastfeed. For
more information on WABA, visit
www.waba.org.my.
WABA has also designed an Action Folder and colorful Calendar
with this year's theme. To view WABA's 2006 downloadable World
Breastfeeding Week materials click here. The WABA Action
Folder is also available from La Leche League. Click
here
for ordering details.
 See
examples of World Breastfeeding Week in action!
Check the
National Association of WIC
Directors website for additional ideas for celebrating
World Breastfeeding Week.
ILCA's popular World Breastfeeding Week Kit is bigger and
better than ever this year, with many new and useful tools to
help conduct fun and exciting local celebrations that are low
cost and easy to implement.
NEW Promotional Items for
This Year's Theme:
- 11x17-inch (28cm x 43cm) color poster
- Heart-shaped button with the words "Protect
Breastfeeding"
- Sample of ILCA's new infant crib cards
- Sample of one of WHO's new growth charts
Black and White Camera-Ready
Reproducibles:
- Patient pamphlet (English & Spanish)
- Pamphlet for healthcare providers
- Pamphlet for members of the community
- Facility waiting room sign that promotes breastfeeding
(English & Spanish)
- Table Tent
- Bookmark
- Certificates
Information and Ideas
- Background on this year's theme
- Information on how to use the kit
- Action Ideas
- Breastfeeding-Friendly Environment Checklist
- Display and Bulletin Board Ideas
- A copy of the Innocenti Declaration
- Conference Code-compliance Checklist
- An easy guide to understanding the International Code of
Marketing of Breastmilk Substitutes
- List of Resources
- Media Relations Guide
- Sample Press Release
- Draft Proclamation
For ILCA Members Only
ILCA members can access FREE color downloads of some of the
creative pieces in this year's WBW Kit. In addition, ILCA
members can access a PowerPoint presentation on protecting
breastfeeding that can be shared with your colleagues. Click
here to log in to the Members Only section.
Highlighter This bright pink highlighter is a great tool
to give all your health professional colleagues. Imprinted
with the words "Highlighting the Code: Protect Breastfeeding!"
it is a useful reminder of our role in providing support to
new mothers. The highlighter is retractable, so it is easy to
use with one hand - there is no cap to keep track of!
  Poster
(English
and
Spanish) These colorful 11"x17" (28cm x 43cm) posters can
be used year-round. Buy several to display and spread the
message about protecting breastfeeding! Available in English
and Spanish.
 Crib
Cards Encourage your hospitals to discontinue using crib
cards manufactured by infant formula companies, and replace
with these colorful new cards that promote breastfeeding
instead. Each package contains 100 cards: 50 cards each for
boys and girls. The back of each card highlights some of the
benefits of breastfeeding and has room to add the contact
information of your local lactation center or IBCLC.
SOLD OUT!!
 AT-A-GLANCE
ILCA's popular Clinical Guidelines for the Establishment of
Exclusive Breastfeeding is now available as a handy lab coat
pocket-sized guide called "AT-A-GLANCE." This excellent
spiral-bound resource can be shared with busy physicians,
nurses, and other colleagues as a quick guide to
evidence-based strategies.
 
WHO Growth charts ILCA has made several of the most
popular new World Health Organization growth charts available
in bulk quantities for busy clinicians who prefer to purchase
them already printed and packaged for use. Both boy and girl
charts for ages 0 to 2 years are available and printed back to
back to save space in charts.
 SOLD
OUT: Heart-shaped button. This heart shape button, custom
made for ILCA, is a fun and unique way to display this year's
World Breastfeeding Week theme. Purchase one for your each of
your staff to draw attention to the importance of
breastfeeding for mothers and babies.
 SOLD
OUT: Diaper/Nappy Bag Tag This unique custom-designed
heart-shaped diaper/nappy bag tag is an innovative incentive
or gift item for new mothers--or breastfeeding advocates who
want to use it as a luggage tag. Great for colleagues to loop
through clipboards or other items at work.
RESOURCES ON THE CODE
Protecting Infant Health This 71 page booklet was
produced by IBFAN (The International Baby Food Action Network)
and is an excellent guide for implementing the Code in
healthcare settings.
Selected Works of Cicely Williams This resource includes
the famous "Murder and Milk" speech that started the move
toward the Code.
ILCA's
The International Code of Marketing of Breastmilk Substitutes:
What it Means for Mothers and Babies Worldwide This
comprehensive resource gives an explanation of each article of
the Code.
Selling Out Mothers and Babies: Marketing of Breastmilk
Substitutes in the U.S. This resource from the
National Alliance for Breastfeeding Advocacy explains why
compliance with the Code is so critical to protecting
breastfeeding.
ILCA's Independent Study Module Earn CERPs as you learn
more about the Code!
WBW Archives
WBW 2003 |
WBW 2004 |
WBW 2005
|
