World Breastfeeding Week 2007


View photos from 2007 WBW Celebrations around the world!
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World Breastfeeding Week: August 1 - 7 2007
Breastfeeding: The 1st Hour - Welcome Baby Softly

ILCA is now accepting orders for the 2007 World Breastfeeding Week Kit and our exciting NEW promotional items! This year's kit will be available to ship the second week of June.

This year's kit focuses on the importance of providing mothers and infants with a soft welcome in the first hour or two after birth in support of the theme established by the World Alliance for Breastfeeding Advocacy, "Breastfeeding: The 1st Hour - Save 1 Million Babies."

ILCA's approach to the theme focuses on the importance of protecting the environment for mothers and infants during that all-important first hour or two after birth, allowing the infant to use all five of his heightened senses to get to know mother and father and greet his new world.

The theme is perfect for hospitals, WIC agencies, public health programs, private clinics, and community celebrations, and ILCA has planned a comprehensive spread of materials and promotional items to help you plan an exciting and effective program that can make a difference in the care new families receive.
ILCA's popular World Breastfeeding Week Kit is bigger and better than ever, with many new and useful tools that are low cost and easy to implement.

World Breastfeeding Week Promotional Items always sell out fast,
so place YOUR orders today!

 

Download ORDER FORM --OR-- Order ONLINE

The Kit includes many useful resources, including many black and white reproducibles!

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  • Background information with numerous reference citations in support of the theme…perfect to share with health professional colleagues!
  • Action ideas
  • Pamphlet for mothers (in English and Spanish)
  • Pamphlet for family members (in English and Spanish)
  • Pamphlet for healthcare professionals
  • Waiting room sign in English and Spanish
  • "Welcome Baby Softly" plan for mothers
  • "Welcome Baby Softly" pocket reminder guide for nurses
  • Media items - Media Relations Guide, sample press release, and sample proclamation
  • Bulletin board and display ideas
  • Bookmarks
  • Table tents
  • Set of 3 certificates for mothers, healthcare professionals, and breastfeeding supporters
  • Sample Poster
  • Sample crib card
  • Sample "Please Enter Softly" door knob hanger
  • Custom-designed theme button
  • List of resources


DOOR KNOB HANGER
to remind visitor and hospital staff that mothers and babies need quiet, protected "baby time" together


GREEN AND LAVENDER LATEX BALLOONS with this year's logo

 

TIMER WITH THE LOGO AND THEME (ask healthcare professionals to set the timer for an hour and allow mothers and babies time together before conducting routine procedures)


11x17 (28cm x 43 cm) full color poster
in ENGLISH and SPANISH

 



BOOK: "The Amazing Newborn" by Marshall Klaus

 



CRIB CARDS with information about how to welcome baby softly printed on the back


DVD: "Kangaroo Mother Care"


DVD: "Delivery Self Attachment" in several languages

DVD: "First Attachment" with infant self-attachment video footage

A flyer with celebration ideas, developed by the National WIC Association Breastfeeding Committee, is available to help you commemorate this important occasion.

For more information on WABA, visit their website at http://www.waba.org.   WABA is organizing a global breastfeeding photography contest for WBW 2007, and has also designed a colorful calendar with this year's theme.

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